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Search Engine Tactics
(v. 2.
2)

7.  The Title


A
nother great asset is your page title. I don't mean a title like you see directly above. I mean the "title" tag in HTML. It usually shows up at the very top of your web browser next to the browser logo.

This tag is in the page head (between <head> and </head>), and looks like this:

<title>Your Page Title Here</title>

Once again, you want to use as many keywords here as possible. Just be sure not to make it look tacky. If it looks unprofessional, people won't think that much of your page.

When most search engines display your page data as the result of a search, the <title> tag is the first thing they display. This makes it doubly important to ensure the tag looks professional. If the tag says something like "tools tools tools plumbing plumbing plumbing", the type of person you are looking for probably won't even click on the link even if it does show up first in the search engine.

It's up to you to creatively include your keywords in a professional looking title. The title can be long (not too long, though), but it had better not be just a keyword list. Have a friend look it over to see what they think.

Remember: don't target more than four keyword phrases per page and don't repeat excessively.

Title Repetition

For example, rather than simply having the following title tag:

<head>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
</head>

You can make the tag look like this:

<head>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
<title>Online IQ Tests. Test your intelligence with these I.Q. Tests online. See if your brain measures up.</title>
</head>

For some search engines, the second example will be weighted heavier than the first. Someone searching for "IQ test" will be more likely to find the document using the second tag example in a search.

Warning: This is just one possible tactic.  Title repetition is (like hidden input and keyword stuffing) considered bad Netiquette. Some search engines may penalize for it. However, some people have found this technique to be quite effective... Use prudence and caution.

Next --->

[ Home | The Basics | Analysis | Keyword Selection | Meta Tags | Hidden Input | Invisible Keyword Stuffing | The Title | Know the Different Search Engines | What Keywords Work? | Multiple Pages | How to Submit | Tracking Your Progress | Further Study ]

Be sure to check out the Search Engine Tactics forum at the Internet Marketing Library!  You can find the latest tips and tricks there.

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