Search Engine Tactics
Why worry about search engine positioning?
It's the holy grail of many webmasters out there. You hear everyone talking about it.
What's the big deal?
Quite simply, if your site comes up in the
first ten results of a search, your chances of being viewed are increased dramatically.
The idea here is simple. When someone types in
a keyword related to my website, I want my site to come up before all others. This doesn't
just bring in traffic, it brings in "targeted traffic".
Now, before you walk down this path, you need
to realize that:
1. Yes, it can bring in some excellent
2. No, it's not easy.
3. There are a great many other ways to get targeted traffic that won't give you
such a headache.
If you're willing to spend the time required
to get a high rank, then read on. If not, I recomend you read 1001 Killer Internet
Marketing Tactics. It will show you many other ways of marketing on the
Internet without even submitting to a single engine. Personally, I don't spend so much
time worrying about it anymore, but this isn't to say it's not worth your time.
Regardless, you might want to spend some time reading on as we provide some other helpful
marketing information as well.
In this "e-book" you will find a
concise distillation of the best techniques available and some good old-fashioned common
sense. You need to realize in the beginning that there is no 100% solution
here. You will never be able to come up first on every search engine all
the time. All you can do is use the techniques that work from the outset and then modify
as you discover what works.
What works? That is what we'll show you here.
(Now, if you want the easy way out,
but still want to get a high ranking, check out SearchHound.
They will let you bid for a guaranteed high ranking for the keyword of your choice.
And you only pay by the click, so it's a really good deal.)
Before we begin, here are some useful
definitions that will help you understand this discussion and your internet experience
- Search Engine
- A site that indexes World Wide Web pages based on
content. Each engine works differently. They may base the results of their searches on
Meta Tags, page content, page title, or a combination of these. The search engines get
their content from spider (see below) programs. Some popular search engines are Alta Vista, Excite, and Lycos. (SearchHound is the newest and coolest of all. It
allows you to search 24 engines at once- including its own superb index. Also, when
you submit there, you can automatically submit to many other sites for free. It is the
place to start.) Contrast this with a "Directory".
- A site that categorizes the World Wide Web based on
input submitted by someone. A good example of this is Yahoo.
In this case, the actual web content is never accessed. When someone searches for a
keyword, this is referenced against a database of sites that contain a title and
description for a particular site. Once again, this site is categorized by topic and the
title and description are submitted by someone.
- A program used by a search engine to index the World Wide Web
content. Spiders are all set differently, but they all capture specific information about
a page. Some capture the title and the first 1,000 characters of content. Some capture the
title and "description" Meta Tag. Some look only for
the "keyword" meta tag. Some use a combination of all of these methods.
- Any time a document is accessed from a web site. If someone
tells you they get 1,000 hits a day at their site, this may not be a big deal. For
instance, if they have 15 images on their page each time their page is accessed it
generates 16 hits (once for each image and once for the HTML document). Ask them how they
got this information and you'll get a better idea about what they mean by the statement.
This information is generally useless for our purposes. It usually doesn't matter how many
times a particular graphic is used.
- User Session
- Any time a single user logs on to a site. He can look at all
the pages of the site, but it still equals only one user session.
- Page View
- Any time a viewer looks at a particular page. This is more
meaningful than a hit.
- Access Logs (Server Logs)
- Most web servers maintain access logs. This log will contain
information about which pages have been viewed how many times, what page referred the web
surfer to your page, what time they came in, any errors encountered if any. Ask your ISP
to set this up on your site. Most good web hosting services will offer some form of
[ Home | The Basics | Analysis | Keyword
Selection | Meta Tags | Hidden Input
| Invisible Keyword Stuffing | The Title
| Know the Different Search Engines | What
Keywords Work? | Multiple Pages | How
to Submit | Tracking Your Progress | Further
Be sure to check out the Search Engine Tactics forum at the Internet Marketing
Library! You can find the latest tips and tricks there.
For more great stuff, see the Internet Marketing
Library and the Internet Marketing
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